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SMO | Social Media Optimization (SMO) is the practice of social media action with the intention of drawing distinctive guests to web site material. SMO is one of two on-line strategies of web site optimization; the other methodology is SEO or Search Engine Optimization. There are two classes of SMO strategies: Social media characteristics added to the content, together with: RSS feeds, news and sharing widgets, user rating and polling instruments, and including third-party community features like images and movies. Promotional actions in social media other than the content being recommended, comprising: blogging, commenting on blogs, taking part in debate groups, and submitting status updates on social networking profiles. Social media optimization is similar to search engine marketing, however differs in a number of methods, principally the concentration on drawing visitors from origins aside from search engines, although increased search ranking can sometimes result as well.